When looking at unconventional ways to reach new clients, OneSource PEO decided to turn back the clock and go implement a “snail mail” campaign. While many may think that is a little “old school” for their taste, it actually is a very cost-effective strategy to get in front of thousands of eyeballs for just pennies on the dollar.

By taking advantage of a large and narrowed list of clients, we were able to both design the physical assets (flyers, folders, letters, and envelopes) as well as utilize data merging technology in coordination with a preferred printing vendor, to help OneSource PEO keep their costs down. With a target response rate of just 1%, the risk factor is very small and potential upside is exponentially great!